Hallmark

Merry & Bright (2019)

November 18, 2019

Hallmark has quite the casting strategy. Laurie Loughlin (Aunt Becky) was one of the Triad Queens of Christmas, along with Candace Cameron Bure (DJ Tanner) & Lacie Chabert (no Full House parts that I know of). That is, until Ms. Loughlin decided to use her wealth get her girls into USC. This resulted in the death of a queen….who would replace her? Well, Jodie Sweetin (Stephanie Tanner), of course!

This 2019 Hallmark Christmas premier was pretty good! The dialog is fresh, the flirtatious banter is remarkably on point, and the story is refreshing. But, the characters were miscast. They simply don’t go together. The main actor has some facial expressions like he just saw a ghost or came out of the Stargate. Jodie Sweetin’s hair is a mystery. It seems the stylist simply couldn’t decide what decade to “do the hairdo”.

Cate Merriwether (Sweetin) owns a Candy Cane Factory that needs some help. The big time consultant, Gabe Walker tells her to raise revenue by cutting expenses. This is literally not a thing. You cant raise revenue by cutting expenses. You can raise net income by cutting expenses. Or by raising revenue. Or by doing both. But the preposterous financial lie didn’t make it past this small businessman. No sir!

Would the attempt at introducing a new product line push Merry & Bright, the candy cane company over the edge? Would the introduction into the new market vertical be received by a market segment that recognizes the unique value proposition? Can Merry & Bright leverage their supplier power and pose a serious threat to the existing suppliers as a new entrant? In a market with intense rivalry, how can the candy cane company succeed?

More important, would romance follow?

This was a refreshing movie. The script was decent. The actors were miscast a bit. It should have starred Ms. Chabert.

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